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Lead Gen Scoring Model
A guided model for creating a lead scoring system that helps identify sales-ready leads using behavioural, demographic, and intent signals.
Download Below ↓What you'll learn
Scoring Criteria Framework
Understand which actions and attributes should influence lead score.
Alignment With Sales Process
Ensure marketing and sales share the same definition of a qualified lead.
Implementation Guidance
Apply your scoring model inside CRM or automation tools for real-time prioritisation.
Lead Gen Scoring Model
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