Lead Generation Northern Ireland | Digital Marketing NI

Lead Generation

Our Lead Generation service will increase the number of prospects you speak to.

LEAD GENERATION

Lead Generation is the process of attracting prospects to your website and stimulating their interest in your product or service. This is carried out by encouraging the prospect to enter their contact details, normally by providing an offer, free download, quote, or call back. Collecting this vital customer data enables you to nurture and guide them through the process of becoming a customer that pays for your product or service.

Knowing your customers is vital to being successful at Lead Generation. You need to be aware of the search terms they use when searching for businesses like yours. You also need to optimise your website and landing pages so that they are capable of capturing data.

We will help you achieve both.

Lead Generation Northern Ireland

CAPTURING LEADS.

You can attract leads to your website using many different mediums, for example, Google, Social Media, or Pay-Per-Click campaigns. Once you know your audience only then will you know where is best for you to target. You can attract prospects to your website by providing a discount, offering a free download, signing up to find out more information, or receiving a call back. Once a prospect clicks through to your website they are taken to your landing page which is designed to convert prospects into leads.

Lead Generation Northern Ireland

NURTURING LEADS.

Once you have captured a lead you then need to nurture them into paying customers. Depending on the product or service that you offer, this may simply be one phone call that concludes with the lead booking your services or applying. For some leads, the process is longer. Lead Generation can involve a multi-step campaign that includes automated emails and/or retargeting ads. For example, a prospect may have signed up to receive more information which could have been a brochure. This would be the first step of the funnel and you then have to guide them through that funnel until they come to the point of choosing your company. Thankfully, we can help with this.

Lead Generation Northern Ireland

To get started with generating more leads for your business complete our contact form.