Case Study: The Social Hack – Building a Digital Brand for an Etsy Marketing Shop
Overview
The Social Hack is an online Etsy shop selling practical, affordable digital marketing guides aimed at small business owners and aspiring marketers. To help them stand out in a competitive digital product marketplace, Digital Henkan was brought on to develop their branding and design eye-catching book covers and promotional assets tailored for online platforms.
The Challenge
With thousands of digital products available on platforms like Etsy, The Social Hack needed more than just great content—they needed a visual identity that would stop the scroll, inspire trust, and reflect the value of their guides. Their previous visuals lacked consistency, and the shop didn’t yet have a recognizable brand presence.
Our Approach
We focused on creating a strong visual identity from the ground up, with attention to platform requirements and buyer psychology:
1. Brand Development
We began by defining a brand voice and aesthetic aligned with the target audience: modern, approachable, and professional. This included:
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Color palette and typography selection
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Logo and submark design
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Visual tone and style direction
2. Book Cover Design
Each digital guide was treated like a product launch. We designed bold, clean, and modern covers optimized for digital display, especially Etsy thumbnails. These designs were consistent across the product line to build recognizability while highlighting each guide’s unique content.
3. Marketing Assets
To help The Social Hack promote their products across platforms, we created:
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Etsy listing graphics and mockups
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Social media promotional templates
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Highlight covers and call-to-action graphics for Instagram
All assets were designed for clarity, professionalism, and consistency to reinforce trust and brand authority.
The Results
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Improved Visual Consistency: The Social Hack now has a polished, unified brand presence across Etsy and social media.
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Stronger First Impressions: Professional product visuals help increase perceived value and trust, leading to higher conversion potential.
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Ready-to-Promote Assets: With branded templates and cover images, the client can market more efficiently and consistently.
Why It Worked
Strong branding builds credibility, especially in competitive online marketplaces. By developing cohesive visuals across product listings and marketing touchpoints, we made The Social Hack instantly recognizable and trustworthy. This visual clarity helps turn casual browsers into buyers.
Need Branding for Your Digital Product?
Whether you’re launching an Etsy store, online course, or downloadable guide, great branding and visuals matter. Digital Henkan can help you look professional, stay consistent, and stand out in any crowded market. Let’s talk today and bring your digital product brand to life.
