B2B lead generation that delivers quality prospects to your sales team
What is B2B lead generation and why does your business need it?
B2B lead generation is the process of identifying and attracting potential business customers who have shown interest in your products or services. Unlike B2C marketing, B2B lead generation involves longer sales cycles, multiple decision-makers, and higher-value transactions.
Most B2B companies struggle with lead generation because they either rely on outdated methods (like cold calling) or use generic approaches that don't account for the complexity of B2B buying decisions. Without a systematic approach, you end up with poor-quality leads that waste your sales team's time.
Our multi-channel approach ensures you're reaching prospects across all the platforms they use - from search engines to social media to industry publications. We use advanced targeting and qualification processes to deliver only the highest-quality leads to your sales team.
Our integrated multi-channel approach
We don't rely on a single channel. Our proven system combines the most effective B2B lead generation channels to maximize your reach and ensure consistent lead flow.
Unified Strategy
We build one cohesive strategy that aligns your SEO, paid ads, email, website, and content so every channel works toward the same goals.
Data-Driven
All channels are tracked, measured, and refined together. We use analytics, attribution, and performance insights to optimise campaigns in real time,
Seamless Creative
Whether someone finds you through Google, social ads, email, or your website, the experience feels unified.
We leverage all major platforms including: Google Ads, Facebook/Meta, LinkedIn, TikTok, content marketing, email automation, and more - selecting the right mix based on your target audience and industry.
Our proven 4-step lead generation process
From strategy to scale, we have a systematic approach that delivers results consistently.
1
Discovery & Targeting
We identify your ideal customer profiles, understand their pain points, and map where they spend time online.
2
Campaign Creation
We build high-performing campaigns across the channels that matter most to your audience.
3
Lead Capture
Leads are captured through optimised funnels and routed into your CRM.
4
Optimisation
Using performance data, we continually refine targeting, creative, offers, and funnels.
Real results from real partnerships
See how our lead generation strategies have transformed businesses like yours.
Fuelwise
Fuel & Fleet Managment — 3 years
Challenge:
Fuelwise needed a predictable and scalable pipeline of fuel card and GPS leads. Their existing marketing activity was inconsistent, lacked tracking visibility, and wasn’t delivering the volume or quality required to support sales growth across Ireland and the UK.
Solution:
Henkan implemented a full-funnel lead generation system using targeted search, paid social, landing page optimisation, and automated lead qualification. We introduced advanced tracking and attribution, tightening audience targeting and improving conversion quality. This resulted in a steady flow of high-intent leads and reduced cost per acquisition.
Nico Garden Studios
Manufacturing & Construction — 3 months
Challenge:
Nico Garden Studios wanted to increase enquiries for premium garden rooms but faced low visibility, long sales cycles, and a lot of competition. Their digital presence wasn’t effectively showcasing their quality or attracting the right audience.
Solution:
Henkan developed a multi-channel acquisition strategy combining paid ads, audience refinement, high-converting landing pages, and clear lead qualification frameworks. Messaging was repositioned to emphasise premium craftsmanship and lifestyle value. This drove more enquiries while significantly improving lead quality.
TeamFeePay
Grassroots Football Club Admin Software — 6 Months
Challenge:
TeamFeePay needed to accelerate growth across new regions while lowering their cost per lead. Their campaigns weren’t fully aligned to buyer intent, and tracking gaps made it difficult to scale paid activity effectively.
Solution:
Henkan rebuilt the paid media approach from the ground up — refining targeting, restructuring campaigns, improving creative, and aligning ads to regional expansion plans. We implemented advanced tracking and introduced new funnel structures and driving stronger conversions.
Frequently asked questions
Common questions about our lead generation service.
What channels do we use to generate leads?
Do you focus on lead volume or lead quality?
How long does it take to see results?
How do you track success?
Ready to Transform Your Marketing?
Book a free discovery call to discuss your growth goals and discover how our data-driven approach can accelerate your results.
Tell us about your business and growth goals so we can prepare for our conversation.