180% Increase in High-Intent Leads for Premium Garden Room Builder
Over a focused 3-month engagement, Henkan helped Nice Garden Studios (now Nicole Leisure Homes) rapidly grow post-COVID demand for garden offices, gyms, and leisure rooms. Through strategic Google Search lead generation, conversion rate optimisation, and hands-on consultancy, the company generated a surge in qualified enquiries at a critical time of expansion. The result: a 180% increase in leads and a sustainable inbound pipeline that supported their long-term rebrand and growth.
Nico Garden Studios
Key Results
180%
Increase In Leads Generated
-38%
Cost Per Lead Reduction
+62%
Conversion Rate Lift
Company Overview
Nice Garden Studios (now operating as Nicole Leisure Homes) is a specialist builder of premium, insulated garden rooms designed for year-round use. Serving homeowners across the UK and Ireland, the company provides fully customised spaces including home offices, gyms, creative studios, and multipurpose leisure rooms.
Their offering is built on craftsmanship, modern design, and turnkey delivery, from initial consultancy and design through to installation. As the work-from-home movement accelerated after COVID, the company experienced a dramatic rise in interest and needed a reliable marketing engine to convert demand into measurable sales opportunities.
Company Details
- Construction
- 2
- Home & Outdoor Living
- 3 months
Services Provided
- Lead Generation
- Conversion Rate Optimisation
- Landing Page & Funnels
- Consultancy
The Challenge
During the post-COVID boom in home working and home leisure, demand was high but competition was fierce. Nice Garden Studios needed a way to capture high-intent buyers consistently and convert website visitors into qualified enquiries.
Impact on Business
Unpredictable Lead Flow
Demand fluctuated weekly, impacting sales forecasting and installation planning.
Low Website Conversion Rate
High traffic but few enquiries due to unclear messaging and friction points.
Inefficient Ad Spend
Previous ads lacked targeting clarity, driving up CPL and reducing ROI.
Our Solution
🎯 High-Intent Google Search Lead Generation
Built tightly themed search campaigns targeting buyers actively looking for garden offices, gyms, and studios.
⚙️ Conversion Rate Optimisation Overhaul
Reduced friction, improved messaging hierarchy, and added clearer CTAs to increase enquiry rate.
🔍 Strategic Consultancy & Positioning Support
Guided pricing presentation, landing page improvements, and messaging refinement to compete in a busy market.
Results Timeline
Month 1 - Foundation & Launch
Campaigns launched, CRO changes implemented, early increase in enquiry volume.
Month 2 - Optimisation & Scaling
CPL reduced, keyword targeting refined, conversion rate climbed significantly.
Month 3 - Peak Performance Achieved
Consistent 180% uplift in leads delivered while maintaining strong profitability.
What Worked
The campaign succeeded because of its focus on high-intent search behaviour and rapid optimisation. By directing budget towards users specifically looking for garden offices, gyms, and studios, we ensured a constant flow of qualified enquiries. Combined with targeted CRO improvements and close week-to-week refinement, the performance gains compounded quickly and consistently across the three-month period.
Critical Success Factors
The key drivers of success were the clarity of targeting, the speed of implementation, and the strength of collaboration with the client. High-intent search terms provided a reliable foundation for demand, while quick website improvements unlocked significantly more conversions from the same traffic. Regular reviews, transparent reporting, and a shared focus on measurable outcomes ensured that every optimisation had direction and purpose, enabling the campaign to scale efficiently and deliver a sustained 180% increase in leads.
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