Email Automation That Turns Leads Into Customers - Automatically
Automated Email Journeys That Scale Your Growth
Email is one of the highest-performing channels for B2B businesses, yet most companies aren’t using it to its full potential. Slow follow-ups, manual outreach, and inconsistent communication result in missed opportunities and cold leads. Henkan helps you fix that through automated journeys that work 24/7.
We design automation systems that nurture prospects through every stage of the customer lifecycle, from first enquiry to conversion, onboarding, and reactivation. Every flow is built around your customer journey, ensuring each message adds value and moves them closer to a decision.
With rising acquisition costs and increased competition, businesses need a long-term way to convert more of the traffic they already generate. Email automation delivers predictable engagement, higher conversions, and a scalable communication system that grows with your business.
Our Intelligent, Always-On Automation System
Email automation isn’t just about sending emails, it’s about creating a seamless journey that guides customers from awareness to action. Our system combines strategy, behavioural insights, and ongoing optimisation to maximise performance.
Behaviour-Based Flows & Personalisation
We create automated sequences triggered by user actions, enquiries, bookings, downloads, website activity, and more. Each email is personalised to the recipient, improving relevance, engagement, and likelihood of conversion.
Lifecycle Nurturing & Customer Journeys
From first touch to long-term retention, we map out your customer lifecycle and build nurturing flows that educate, reassure, and convert. This ensures leads don’t go cold and customers stay engaged after purchase.
Data, Testing & Performance Optimisation
We continually analyse engagement, conversion rates, and flow performance. By testing subject lines, content, and timing, we refine each sequence to maximise results and keep engagement high.
With a strategy-first approach, personalised messaging, and continuous optimisation, Henkan delivers email automation systems that work around the clock. Every flow is designed to support your sales process, increase conversions, and create long-term customer value.
Our proven 4-step email automation process
From strategy to scale, we have a systematic approach that delivers results consistently.
Audit, Strategy & Journey Mapping
We analyse your current customer journey, identify gaps, and map out automation opportunities. This forms the foundation for high-performing flows tailored to your business.
Flow Building & Personalised Sequencing
We design and build automated sequences triggered by key behaviours, from enquiries to purchases. Each flow is structured to nurture leads, answer questions, and move users toward action.
Content Creation & Automation Setup
We write clear, engaging email content and set up automation logic, conditional paths, and timing rules. Everything is built to feel personal and drive measurable outcomes.
Testing, Reporting & Continuous Improvement
Once live, we monitor performance, test variations, and refine the system. You receive clear reporting on engagement, conversions, and customer behaviour.
Real results from real partnerships
See how our email automation strategies have transformed businesses like yours.
Fuelwise
Fuel & Fleet Management — 3 years
Challenge:
Fuelwise needed a system that could follow up with new enquiries instantly, guide new customers through onboarding, and re-engage dormant accounts. Their manual processes were time-consuming and inconsistent, leading to missed opportunities and low reactivation rates.
Solution:
Henkan built three high-impact automation flows: an instant enquiry response sequence, a full onboarding journey for new customers, and a reactivation flow targeting inactive accounts. Each flow was personalised, behaviour-based, and aligned with Fuelwise’s sales process.
Nico Garden Studios
Manufacturing & Construction — 3 months
Challenge:
Nico Garden Studios needed a faster and more professional way to respond to enquiries for bespoke garden studios. Manual replies led to delays, inconsistent messaging, and lost opportunities during peak demand periods.
Solution:
Henkan introduced an automated enquiry response flow that delivered instant, personalised follow-ups with next steps, examples of work, and consultation guidance. This positioned Nico as a premium brand and improved lead progression.
Score Football Centres
Leisure & Entertainment — 4 years
Challenge:
Score Football Centres needed to streamline communication around pitch availability and birthday party bookings. Manual reminders were difficult to manage, reviews were inconsistent, and repeat bookings were often missed.
Solution:
Henkan built three automation flows: weekly pitch availability updates to encourage bookings, a review request sequence sent after every party, and a birthday party reminder sent 11 months later to drive rebookings. This increased repeat business and strengthened customer engagement.
Frequently asked questions
Common questions about our email automation service.
How does email automation increase conversions?
Do you build the flows and write the content?
What platforms do you work with?
How do you measure performance?
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