🎯 Content Creation Service

Content creation that captures attention & drives action

Henkan creates clear, engaging content that strengthens your brand, improves communication, and increases conversions. Every asset is strategic, on-brand, and built to support your marketing goals.

What is content creation and why does your business need it?

Great content should communicate clearly, build trust fast, and guide your audience toward taking action. Many businesses fall behind because their messaging is unclear, inconsistent, or not aligned with what customers actually care about.

Henkan solves this by creating content that is strategic, engaging, and easy to understand. Every asset is built with purpose, whether the goal is to inform, persuade, educate, or convert. We focus on clarity and impact, not filler.

From website copy to social content, blogs, scripts, marketing assets, and professional photography, we produce content that strengthens your brand and performs across every channel your audience interacts with.

B2B Digital Marketing Agency Northern Ireland

Our strategic content framework

We combine clarity, creativity, and strategy to deliver content that stands out and supports measurable growth.

Clear Messaging & Positioning

Clear Messaging & Positioning

We refine your value proposition and communicate it in a way that’s simple, memorable, and aligned with your goals.

Consistent, On-Brand Content

Consistent, On-Brand Content

Your tone, visuals, and messaging should feel connected everywhere. We create content that strengthens recognition and trust.

Performance-Driven Creation

Performance-Driven Creation

Every piece has a job, to rank, engage, educate, or convert. We design content to deliver results, not noise.

The outcome is content that builds credibility, communicates your value clearly, and supports long-term business growth.

⚙️ Process

Our proven 4-step content creation process

From strategy to scale, we have a systematic approach that delivers results consistently.

1

Discovery & Strategy

We define audiences, goals, key messages, and the role content will play.

2

Content Planning

We outline topics, formats, and channels that will have the highest impact.

3

Creation & Design

We produce polished, on-brand written and visual content tailored to your needs.

4

Review & Optimisation

We refine content and improve future output based on performance and feedback.

📊 Case Studies

Real results from real partnerships

See how our content creation strategies have transformed businesses like yours.

Score Football Centres

Score Football Centres

Leisure & Entertainment — 4 years

Challenge:

Score needed engaging content that drove pitch bookings and increased awareness of their indoor football facility. Their existing messaging didn’t create excitement or highlight the experience customers could expect.

Solution:

Henkan utilised UGC-style visuals to create emotion, spark reactions, and encourage sharing. This approach strengthened community engagement and positioned Score as the go-to local football venue.

+42%
social engagements
+29%
page engagements
+13%
booking increase
Ireland Food Show Series

Ireland Food Show Series

Events & Exhibitors — 6 months

Challenge:

As a new events brand, Ireland Food Show needed clear, compelling content across web, social, and email to showcase event value, attract exhibitors, and generate early interest.

Solution:

Henkan created exhibitor content, event descriptions, social messaging, email campaigns, and marketing assets that communicated the scale, credibility, and opportunity behind the events.

68%
exhibitor for completion
43%
exhibitor email CTR
3.2
pages per session
MAC's Accident Assist

MAC's Accident Assist

Vehicle Accident Management — 11 months

Challenge:

MAC’s was launching from scratch and needed both website and social content that clearly explained their services and built trust immediately in a competitive industry.

Solution:

Henkan developed concise service messaging, brand-led copy, and social content that positioned MAC’s as professional, reliable, and easy to understand — helping the new brand establish credibility quickly.

1.3s
page load time
64%
service page views
38%
enquiry form completion
❓ FAQ

Frequently asked questions

Common questions about our content creation service.

What types of content do you create?

Web copy, landing pages, blogs, social content, emails, scripts, photography, videography and brand messaging.

Can you match our tone of voice?

Yes. We build or refine your tone and apply it consistently across all content.

Do you provide content strategy?

Yes, we plan what to create, where it fits, and how it supports your goals. If you have in-house content creators, we can build your strategy.

How do you measure success?

Engagement, clarity, conversions, rankings, and how effectively content supports your funnel.

Ready to Transform Your Marketing?

Book a free discovery call to discuss your growth goals and discover how our data-driven approach can accelerate your results.

Tell us about your business and growth goals so we can prepare for our conversation.