Analytics & Attribution, see what's working and what needs improving
What is analytics & attribution and why does your business need it?
Most businesses don’t have accurate tracking, which means wasted budget, unclear performance, and unreliable reporting. Without proper attribution, you can’t scale confidently or understand what’s actually driving results.
Henkan fixes this by implementing clean tracking and structured data across your entire digital ecosystem. You get visibility over campaigns, events, funnels, and revenue, all tied together in a way you can trust.
From Meta and Google tracking to CRM integrations and custom event setups, we help you measure every step of the customer journey properly.
Our analytics and attribution approach
We make your data accurate, your tracking reliable, and your reporting actionable.
Platform-Wide Tracking Setup
We configure GA4, Meta Pixel, server-side tracking, and custom events to capture every key action. This ensures you never lose data and always understand what works.
Clear Attribution Across Channels
We map user journeys, match events to outcomes, and build reporting that shows which campaigns drive revenue, leads, or conversions.
Ongoing Monitoring & Reporting
We review performance, fix issues, refine events, and update attribution models to keep your data clean and reliable.
The result is a complete analytics system that shows exactly where your results come from and how to scale them.
Our proven 4-step analytics & attribution process
From strategy to scale, we have a systematic approach that delivers results consistently.
1
Audit & Tracking Review
We assess your current analytics setup, identify gaps, and outline what needs fixed or added.
2
Event Planning & Setup
We configure GA4 events, Meta events, CAPI, parameters, tagging, and full funnel tracking across your site and CRM.
3
Integration & Attibution
We connect analytics tools, ad platforms, forms, checkout flows, and CRM systems for accurate attribution end-to-end.
4
Reporting & Insight
We deliver dashboards, reports, and insights showing performance, channel contribution, and next-step recommendations.
Real results from real partnerships
See how our analytics & attibution strategies have transformed businesses like yours.
Prosafe
PPE & Workwear — 3 months
Challenge:
Prosafe needed reliable tracking for Meta campaigns to measure lead quality, event triggers, and campaign performance accurately. Their existing setup was inconsistent and incomplete.
Solution:
Henkan rebuilt all Meta and GA4 tracking, implemented custom events, improved form tracking, and configured server-side signals for more accurate attribution.
Canvas
Art Gallery — 3 months
Challenge:
Canvas required correct tracking across landing pages and campaigns to understand where sales and enquiries were coming from. Their pixel events and parameters were not firing properly.
Solution:
Henkan set up full Meta and GA4 tracking, built custom conversion events, fixed parameters, and established clean data for future optimisation.
TeamFeePay
Grassroots Football Club Admin Software — 6 months
Challenge:
Following a website rebuild, TeamFeePay needed full site-wide event tracking, from registrations to purchases to product interactions. They lacked visibility across their funnel, making optimisation difficult.
Solution:
Henkan implemented GA4 and Meta event tracking across all key pages, forms, funnels, and user actions. We created structured event names, parameters, and reporting dashboards.
Frequently asked questions
Common questions about our analytics & attribution service.
What platforms do you integrate with?
Can you track custom events?
How do you improve attribution?
How do you ensure tracking stays accurate over time?
Ready to Transform Your Marketing?
Book a free discovery call to discuss your growth goals and discover how our data-driven approach can accelerate your results.
Tell us about your business and growth goals so we can prepare for our conversation.