Prop Protector Achieves Higher Rankings, Faster Load Times & Better UX Through SEO
Prop Protector partnered with Henkan for a focused 2-month project aimed at improving their visibility, technical performance, and website user experience. Through a full on-page and off-page SEO programme, Henkan delivered stronger rankings, faster load speeds, and easier navigation across the site, helping the brand attract more organic traffic and improve engagement.
Prop Protector
Key Results
Higher Organic Rankings
Improved visibility across target keywords
Faster Load Times
Better performance & user experience
Improved Navigation
Clearer structure for easier browsing
Company Overview
Prop Protector is a UK-based boating safety brand specialising in propeller protection devices designed to prevent entanglement, reduce damage, and improve vessel safety.
Their products are used across leisure boats, commercial vessels, and marine service operators, helping customers protect propellers from ropes, debris, and hazards. To stay competitive in the marine equipment sector, Prop Protector needed stronger search visibility and a smoother digital experience for prospective buyers.
Company Details
- Marine Safety Equipment
- 1
- Propeller Protection Devices
- 2 months
Services Provided
- SEO
The Challenge
Prop Protector had solid demand but struggled with limited visibility and a website that was slow and difficult to navigate. This led to lower engagement and fewer high-intent visitors completing their journey.
Impact on Business
Low Organic Ranking Positions
Competitors were outranking them for category and product-specific terms.
Slow Website Performance
Long load times negatively impacted user experience and SEO.
Complex Navigation Structure
Users found it difficult to locate product information quickly.
Our Solution
🔧 Full On-Page SEO Optimisation
Improved metadata, headings, content structure, alt tags, and internal linking to strengthen ranking signals and search clarity.
🌐 Off-Page SEO & Authority Building
Enhanced domain authority through link improvements, citation updates, and credibility-focused off-page signals.
⚡ Performance & UX Improvements
Optimised load speeds, simplified the navigation structure, and improved page layouts to deliver a more intuitive browsing experience.
Results Timeline
Week 1–2 - Full SEO Audit & On-Page Fixes
Updated content, metadata, internal links, and technical SEO foundations.
Week 3–5 - Off-Page SEO & Performance Optimisation
Improved authority signals and made key speed and UX enhancements.
Week 6–8 - Ranking Lift & Engagement Improvements
Higher keyword positions, faster loading, and easier user navigation.
What Worked
Success came from strengthening both on-page and off-page SEO while improving the technical foundation of the site. Faster load times and clearer navigation helped users find what they needed quickly, leading to better engagement and visibility.
Critical Success Factors
The most impactful factors were improving the site's technical health, clarifying content structure, and increasing authority signals. Together, these changes positioned Prop Protector more prominently in search results while simultaneously delivering a smoother, faster user experience that supports conversions.
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