55 Degrees North Increases Visibility for Wedding Receptions Through SEO & New Website Content
55 Degrees North, a well-established restaurant in Portrush, approached Henkan with a clear goal: expand their offering to include wedding receptions and attract couples searching for venues along the North Coast. In a focused 1-month project, Henkan created a dedicated weddings section on their website, developed high-quality optimised content, and implemented targeted SEO improvements. As a result, the venue gained higher visibility for wedding-related search terms and positioned itself as a strong contender for coastal wedding celebrations.
55 Degrees North
Key Results
Higher Visibility for Wedding Terms
Improved rankings & search presence
New Wedding Website Section
Clear, sales-focused content for couples
Stronger Organic Traffic
Increased enquiries for wedding receptions
Company Overview
55 Degrees North was a popular beachfront restaurant in Portrush known for its panoramic views, modern cuisine, and landmark location overlooking the Atlantic Ocean.
While already established as a dining destination, the business aimed to expand its offering into wedding receptions, leveraging its iconic setting as a unique venue for couples seeking a coastal backdrop.
Company Details
- Hospitality
- 20
- Restaurant & Wedding Reception Venue
- 1 month
Services Provided
- SEO
- Content Creation
The Challenge
Although well known as a restaurant, 55 Degrees North had little visibility online as a wedding venue. Couples searching for wedding reception locations were not finding them, and the website lacked dedicated content to support this new service offering.
Impact on Business
No Wedding-Specific Website Content
Potential couples had no place to learn about wedding packages or enquire.
Low Visibility for Wedding Venue Searches
Competitors dominated local search results for high-intent keywords.
Limited Organic Traffic for Wedding Queries
The restaurant wasn’t appearing where couples were actively researching.
Our Solution
📝 New Wedding Section & Optimised Content
Created a full weddings area on the website with engaging, search-driven content tailored to couples looking for a modern coastal venue.
🔍 SEO Optimisation for Wedding Keywords
Improved metadata, headings, internal linking, and structure to increase visibility for relevant wedding and reception search terms.
📸 Visual Positioning & Messaging Enhancements
Refined page layout and content structure to highlight the venue’s views, atmosphere, and unique selling points as a wedding reception location.
Results Timeline
Week 1 - Content Planning & SEO Audit
Identified opportunity areas and began structuring the new wedding section.
Week 2 - Website Updates & Content Creation
Developed and launched optimised wedding reception pages.
Week 3–4 - SEO Enhancements & Ranking Improvements
Increased visibility for wedding-related searches and strengthened organic relevance.
What Worked
The combination of new, targeted wedding content and strong SEO fundamentals helped 55 Degrees North appear in search results where couples were actively researching venues. Clear messaging and visual emphasis on the restaurant’s location created a compelling proposition that increased engagement and enquiry potential.
Critical Success Factors
Success was driven by aligning the website experience with the intent of couples planning a wedding. Creating a dedicated wedding section gave the business a clear digital presence for this offering, while SEO optimisation ensured visibility in a competitive local market. The venue’s unique coastal setting, paired with strong search positioning, quickly elevated it as a viable wedding reception option.
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