Launching Bounce Coleraine: From New Venue to Local Awareness at Scale
Bounce Coleraine launched as a brand-new indoor inflatable park with zero online presence and no existing audience. Henkan was brought in to manage the full social media launch, from content creation to campaign execution, with the goal of building awareness, driving engagement, and filling bookings in the opening months.
Bounce Coleraine
Key Results
4000+
New Followers
232K
People Reached
269K
Video Views
Company Overview
Bounce Coleraine is an indoor inflatable park based in Coleraine, offering a high-energy activity experience for families, kids, and group bookings. As a new venue entering a competitive leisure market, success relied heavily on strong initial visibility and consistent content to drive footfall.
Company Details
- Entertainment & Leisure
- 10
- Kids Inflatable Park
- 3 months
Services Provided
- Social Media Management
- Content Creation
The Challenge
Launching Bounce Coleraine meant starting from zero, no audience, no brand awareness, and no historical data to guide performance. As a new indoor inflatable park in a localised market, success depended on quickly building visibility within a specific geographic area while also generating immediate interest and bookings. The challenge was not just awareness, but doing it fast enough to create momentum in the critical early months of the business.
Impact on Business
No Existing Audience
Starting from zero meant no followers, no engagement, and no data to optimise from.
High Reliance Of Local Awareness
The success of the venue depended on reaching a specific geographic audience quickly.
Short Launch Window
Immediate traction was needed to generate bookings and validate the business early.
Our Solution
Content First Strategy
We created a consistent stream of engaging video and image content designed to showcase the experience and attract attention quickly.
Paid Social Amplication
Strategic Meta campaigns were used to push reach and visibility within the local area, ensuring rapid awareness growth.
Conversion Focused Messaging
All content and ads were built around clear actions, driving users towards bookings, peak dates, and key periods like holidays.
Results Timeline
Month 1 - Launch & Awareness
Built initial visibility through high-frequency content and paid reach campaigns.
Month 2 - Engagement & Growth
Scaled content performance, increased follower base, and refined messaging based on engagement data.
Month 3 - Conversion Focused
Shifted towards booking-driven campaigns, promoting key time slots and maximising return from audience built.
Client Testimonial
“From day one, Henkan understood exactly what we needed. They didn’t just manage our social media, they built real awareness around Bounce and helped drive people through the doors. The growth in such a short space of time speaks for itself.”
Kyle Gregg
Facility Manager
What Worked
A content-first approach centred around short-form video proved key in showcasing the experience and stopping users mid-scroll, particularly on Meta platforms where visual engagement drives performance. Consistency played a major role, with regular posting ensuring Bounce remained visible and relevant in the local feed. Pairing this with targeted paid campaigns allowed us to amplify top-performing content to the right audience, while clear, action-driven messaging ensured that attention translated into real intent and bookings rather than passive engagement.
Critical Success Factors
Speed and execution were critical. Launching with a steady flow of content and campaigns from day one allowed us to build momentum quickly rather than playing catch-up. Maintaining consistency ensured the brand stayed front of mind, while a strong understanding of the local audience meant every piece of content and targeting decision was relevant. Just as importantly, performance was continuously reviewed and optimised, allowing us to double down on what worked and refine areas that didn’t, ensuring steady growth across the full three-month period.
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