Causeway Physio & Pilates Reaches #1 Ranking & Generates 30+ Pilates Trialists
Causeway Physio & Pilates partnered with Henkan for a 4-month engagement to strengthen their online presence and grow class demand. After completing a detailed SEO audit and implementing key improvements, they achieved the #1 ranking for their primary Pilates search term. We then launched a targeted Facebook lead generation campaign, delivering over 30 new trialists, supported by a custom automated email sequence to maximise engagement and trial-to-member conversion.
Causeway Physio & Pilates
Key Results
#1 Google Ranking
position for local physio search term
30+ New Trialists
Strong lead volume from paid campaigns
Automated Trial Journey
Email series increased engagement & conversion
Company Overview
Causeway Physio & Pilates is a leading physiotherapy and Pilates clinic offering a full suite of rehabilitation, injury treatment, and movement-based programmes. Their team of highly qualified physiotherapists and Pilates instructors deliver tailored treatment plans, reformer Pilates classes, clinical Pilates sessions, and strength programmes designed to help clients build long-term mobility, reduce pain, and improve overall physical wellbeing.
Based on the North Coast, the clinic attracts clients seeking expert-led rehabilitation and structured Pilates guidance. With a reputation for clinical excellence and evidence-based practice, Causeway Physio & Pilates needed to strengthen their online presence to reach more clients searching for Pilates and physio services locally. Improved visibility was essential for growing class numbers and ensuring their Pilates offering remained competitive in an increasingly crowded wellness landscape.
Company Details
- Physiotherapy & Wellness
- 5
- Physio Treatment & Pilates Classes
- 4 months
Services Provided
- Lead Generation
- SEO
- Landing Page & Funnels
- Consultancy
The Challenge
Causeway Physio & Pilates needed higher visibility for Pilates services and a clear process for bringing new trialists into their classes. Their website performance and optimisation gaps were holding rankings back, and no automated nurture system existed to turn trialists into regular clients.
Impact on Business
Low Visibility for Pilates Searches
Competitors were outranking them for high-intent terms, limiting class demand.
No Lead Generation Framework
Pilates classes relied heavily on referrals rather than predictable growth.
Lack of Automated Nurture Journey
Trialists were not being guided or encouraged to convert into longer-term members.
Our Solution
🔍 SEO Audit & On-Site Optimisation
Completed a full audit, identified ranking barriers, improved metadata, updated content, and strengthened site structure, leading to a #1 ranking for their primary Pilates term.
🎯 Targeted Lead Generation Campaign
Launched a Facebook campaign aimed at attracting Pilates trialists, resulting in over 30 new people entering their week-long trial programme.
📧 Automated Email Journey for Trialists
Created a structured email series guiding trialists through their 7-day experience, improving engagement and conversion into ongoing classes.
Results Timeline
Month 1 - SEO Audit & Fixes
Implemented site improvements that led to rapid ranking gains.
Month 2 - Lead Gen Strategy & Campaign Build
Developed creative, targeting, and messaging for Pilates trialists.
Months 3–4 - Campaign Success & Automation Launch
Generated 30+ trial sign-ups and deployed the automated trial journey.
What Worked
Strong SEO fundamentals created immediate ranking improvements, putting Causeway Physio & Pilates at the top of search results where demand is highest. Pairing this with a targeted lead generation campaign ensured a steady stream of trialists. The automated email sequence kept them engaged and increased conversion likelihood.
Critical Success Factors
The biggest contributors to success were technical SEO corrections, clear Pilates-focused optimisation, and a structured lead journey. High-intent targeting ensured quality leads, while automation provided a consistent experience that improved trialist-to-client conversion. Together, these elements created a predictable and scalable pipeline for their Pilates offering.
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