Helping Claim Consultants Direct Boost Rankings & Organic Traffic
Claim Consultants Direct partnered with Henkan to strengthen their visibility in a highly competitive claims management market. They needed clearer site structure, improved technical performance, and higher-quality content to compete for key search terms. Henkan delivered a full SEO audit, implemented on-site improvements, and produced optimised content to increase search rankings and organic traffic.
Claim Consultants Direct
Key Results
Higher Rankings
Improved visibility across core keywords
Increased Organic Traffic
More enquiries driven through SEO
Content That Converts
Stronger authority and clarity for users
Company Overview
Claim Consultants Direct is a property claims management specialist supporting homeowners and businesses through insurance claims including fire, flood, storm, and escape-of-water damage.
They help clients navigate the claims process from assessment to resolution, ensuring they receive the correct settlement while removing complexity and stress from dealing with insurers.
Company Details
- Insurance
- 2
- Claims Management
- 3 months
Services Provided
- SEO
The Challenge
Claim Consultants Direct had a strong service offering but lacked visibility online. Competitors were ranking higher, their website structure wasn’t optimised for search, and they had limited content supporting key services.
Impact on Business
Low Organic Visibility
Struggled to appear for important claim-related keywords.
Technical SEO Issues
Site architecture and metadata were limiting indexability and ranking potential.
Insufficient Content Depth
Service pages lacked the authority needed to compete in a competitive sector.
Our Solution
🔍 Comprehensive SEO Audit & Technical Fixes
Delivered a full audit covering technical issues, site structure, metadata, and performance, then implemented improvements to strengthen indexing and ranking potential.
✍️ High-Quality SEO Content Creation
Wrote optimised service content to clearly explain offerings, answer search intent, and build topical authority.
📈 On-Page Optimisation & Keyword Targeting
Refined headings, metadata, internal linking, and keyword targeting to improve SERP rankings across priority claim categories.
Results Timeline
Month 1 - Audit & Technical Improvements
Identified issues and applied fixes to improve performance and crawlability.
Month 2 - On-Page Optimisation
Updated metadata, structure, internal linking, and key service pages.
Month 3 - Content Rollout & Growth
Optimised content began to rank higher, driving increases in organic traffic and enquiries.
What Worked
Success came from combining technical SEO improvements with high-quality, search-driven content. By ensuring the site was structured correctly and fully aligned with user search behaviour, rankings improved steadily, creating a stronger and more sustainable flow of organic traffic.
Critical Success Factors
The most impactful elements were deep keyword understanding, resolving technical issues early, and producing authoritative content that directly matched search intent. Together, these created a more visible, credible, and search-friendly website that now ranks more competitively in a crowded claims management market.
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