Coucon Robe Achieves 11x ROAS Through SEO Optimisation & Paid Ads
Coucon Robe, Ireland’s first changing robe brand, partnered with Henkan to improve their e-commerce performance ahead of the key Christmas season. Over a 5-month project, Henkan delivered a full SEO audit, optimised the online store for faster purchases and stronger visibility, and implemented a high-performing Google Shopping strategy. The result was an 11x return on ad spend and a more streamlined, search-friendly e-commerce experience.
Coucon Robe
Key Results
11x ROAS
Peak performance during Christmas period
Faster Purchase Journey
Reduced friction & improved checkout flow
Improved SEO Visibility
Stronger product rankings & organic traffic
Company Overview
Coucon Robe is Ireland’s first changing robe brand, offering premium insulated robes designed for outdoor swimmers, surfers, adventurers, and everyday comfort.
The brand focuses on durable, high-quality robes crafted to support customers in all-weather environments, combining functionality with style. As competition in the outdoor clothing market increased, Coucon Robe required a stronger online presence and higher conversion efficiency to maximise seasonal demand.
Company Details
- E-commerce / Outdoor Apparel
- 2
- Changing Robes & Outdoor Lifestyle Gear
- 5 months
Services Provided
- SEO
- Conversion Rate Optimisation
- Consultancy
The Challenge
As a growing e-commerce brand, Coucon Robe faced technical optimisation issues and lacked strong SEO foundations. Their product pages, metadata, and purchase flow needed improvement, and they required a high-performing paid ads strategy for the pre-Christmas peak.
Impact on Business
Underperforming Product Pages
Weak metadata, alt tags, and descriptions reduced organic visibility and conversions.
Inefficient Purchase Journey
Too many steps to buy, creating friction and lower conversion rates.
No High-Impact Paid Ads Strategy
Needed a strong campaign approach to maximise seasonal demand.
Our Solution
🔍 SEO Audit & Full Site Optimisation
Improved site structure, fixed technical issues, enhanced metadata, added keyword-driven product descriptions, and ensured all imagery included optimised alt tags.
⚡ Streamlined E-commerce User Journey
Reduced steps to purchase, improved load speeds, and refined the product-to-checkout flow for higher conversion rates.
🛒 High-Performing Google Shopping Campaigns
Launched targeted Shopping campaigns designed for gift-season buyers, delivering an 11x return on ad spend.
Results Timeline
Month 1 - SEO Audit & Initial Fixes
Identified issues, corrected technical blockers, and optimised product pages.
Months 2–3 - E-commerce Improvements
Streamlined user journey, improved speed, and enhanced product content.
Months 4–5 - Google Shopping Launch & Peak Returns
Delivered 11x ROAS during the Christmas buying period.
What Worked
The combination of technical SEO improvements, stronger product content, and a seamless purchase journey primed the website for higher conversions. When paired with highly targeted Google Shopping campaigns, the brand was positioned to capture seasonal demand efficiently, resulting in exceptional returns.
Critical Success Factors
Success was driven by getting the fundamentals right, optimising product pages, improving user experience, and creating the foundation for strong search visibility. This set the stage for paid ads to perform at their highest potential. Precise targeting and optimised Shopping feeds ensured the right customers saw the right products at the perfect time, delivering a standout 11x ROAS.
Ready to Transform Your Marketing?
Book a free discovery call to discuss your growth goals and discover how our data-driven approach can accelerate your results.
Tell us about your business and growth goals so we can prepare for our conversation.