Consistent Daily Leads Through Social Content, Enabling Expansion Across Belfast
MAC’s Cleaning Services approached Henkan to improve their online presence and generate more enquiries across Belfast. They offered a wide range of services such as bin cleaning, window cleaning, gutter clearing and power washing, but had no structured content strategy in place. Henkan developed a full social content plan, produced high-performing creative, and delivered daily quote requests through targeted social campaigns. As demand increased, the business was able to expand into additional areas across the city.
MAC’s Cleaning Services
Key Results
Multiple Daily Quote Requests
Consistent inbound demand
Expanded Into New Areas
Growth driven by lead volume
High-Performing Social Content
Increased visibility & engagement
Company Overview
MAC’s Cleaning Services is a Belfast-based residential and commercial cleaning provider offering bin cleaning, window cleaning, gutter services, power washing, and general exterior cleaning. Operating in a competitive local market, the business relies heavily on visibility, reputation, and word-of-mouth to acquire customers.
Without a strong online presence or content strategy, MAC’s Cleaning Services found it difficult to differentiate themselves and generate consistent enquiry volumes. They needed a scalable way to showcase their services, prove their credibility, and attract new customers across different parts of the city.
Company Details
- Cleaning Services
- 2
- Commercial & Domestic Cleaning
- 2 years
Services Provided
- Social Media Management
- Content Creation
The Challenge
MAC’s Cleaning Services had built a solid reputation locally but were limited by inconsistent lead flow and a lack of structured content. They needed a reliable way to show their work, reach new audiences, and generate frequent quote requests.
Impact on Business
Inconsistent Lead Volume
Demand fluctuated, making it difficult to plan routes and schedule jobs effectively.
Lack of Social Content Strategy
No framework for consistent posting, service promotion, or showcasing completed work.
Limited Reach Across the City
Without increased visibility, the business struggled to expand into new areas.
Our Solution
📅 Social Content Plan & Strategy Development
We created a structured monthly content plan covering every service area, ensuring consistency, clarity, and audience engagement.
🎨 High-Quality Creative & Content Production
Designed and produced image, video, and promotional content showcasing real jobs, before-and-afters, and service benefits.
🚀 Lead Generation via Targeted Social Campaigns
Launched and optimised campaigns focused on homeowners across Belfast, delivering daily quote requests and predictable lead flow.
Results Timeline
Months 1–3 - Content Strategy, Creative Production & Early Growth
Introduced the content plan, developed all creative, launched campaigns, and quickly generated consistent daily quote requests.
Months 4–12 - Steady Lead Flow & Increased Local Visibility
Ongoing content and campaign optimisation delivered reliable inbound enquiries, strengthening brand presence across Belfast and helping the business scale its capacity.
Year 2 - Continued Expansion & Service Area Growth
Sustained high lead volumes allowed MAC’s Cleaning Services to expand into new regions within the city, grow their customer base, and introduce additional service routes.
Client Testimonial
“Working with Henkan transformed how we managed our marketing. Before partnering with them, we were relying on word of mouth and sporadic posts, now we have a clear strategy, consistent content, and a steady flow of enquiries every week. The level of support has been exceptional. Henkan took the time to understand our business, built a system we can actually use, and helped us present MAC's Cleaning Services in a far more professional and credible way.”
Tony McCoey
Former Owner
What Worked
The combination of structured content, strong creative, and well-targeted campaigns created a constant stream of enquiries. Showing real work, before-and-after transformations, and service benefits helped build trust quickly, making the content highly effective at converting viewers into customers.
Critical Success Factors
Success was driven by clear service-focused messaging, consistent content output, and precise geographic targeting. Highlighting real cleaning results built credibility, while the campaigns ensured every post reached local homeowners ready to book. As lead volume increased, the business gained the confidence and capacity to expand their operations across additional Belfast areas.
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