Driving Engagement And Bookings For One Of The UK’s Most Active Football Centres
Score Football Centres is Northern Ireland's leading indoor football venue, offering pitch hire, leagues, and birthday parties. Despite a loyal customer base, Score needed to strengthen its online visibility, maintain engagement between visits, and build a consistent flow of returning customers. Henkan partnered with Score to create a powerful digital strategy focused on SEO, content, and automation, ensuring Score remained front of mind long after the final whistle.
Score Football Centres
Key Results
300%
Increase In Organic Traffic
Top 3
Page One Search Engine Rankings
25%
Increase In Repeat Bookings
Company Overview
Score Football Centres is Northern Ireland’s most recognised indoor football venue, offering state-of-the-art pitches, competitive leagues, kickabouts, and unforgettable birthday parties for children of all ages. With a mission to make football accessible, social, and fun, Score has built a thriving community that extends far beyond matchday.
Their facilities host thousands of players each month, from casual kickabouts to organised teams, supported by a strong focus on customer experience and local engagement. Over the years, Score has become more than just a football centre, it’s a hub for families, schools, and grassroots teams who share a love for the game.
Through innovation, consistency, and community spirit, Score continues to set the standard for football venues across the UK.
Company Details
- Sports & Entertainment
- 10
- High Quality Football Experiences
- 4 Years
Services Provided
- SEO
- Email Automation
- Social Media Management
- Content Creation
The Challenge
Score Football Centres had strong brand recognition locally but lacked the digital systems to sustain growth online. Visibility was limited, engagement was inconsistent, and customer follow-up was entirely manual, resulting in missed opportunities for bookings and retention.
Impact on Business
Limited Visibility
Not ranking for key local and national search terms
Inconsistent Social Media Presence
No structured posting or content strategy to drive engagement
No Customer Repeat Engagement
No follow-up or rebooking flow to retain customers long-term
Our Solution
SEO & Content Strategy
Optimised key pages and created targeted content to rank locally for “pitch hire” and nationally for “football birthday parties.”
Social Media Management
Built a consistent, football-focused content calendar that positioned Score as one of the UK’s most engaged football centres.
Automated Email Campaigns
Developed automated review requests and 11-month rebooking flows to drive repeat bookings and long-term customer retention.
Results Timeline
Phase 1: Email Automation Setup
We began by creating a full suite of branded email templates and automated flows, including birthday reviews, rebooking reminders, and promotional campaigns, giving Score a consistent way to engage customers long after their visit.
Phase 2: SEO Development
Next, we built out a structured SEO strategy targeting both local and national keywords. This included optimising key service pages, refining on-page content, and building long-term authority to ensure Score ranked where it mattered most.
Phase 3: Social Media Strategy
Ongoing to this day, we manage and evolve Score’s social content, delivering one of the UK’s most engaging football centre communities through consistent, energetic, and relevant football storytelling.
Client Testimonial
“Henkan has been instrumental in growing our online presence and customer retention. They manage our social media, SEO, and have built automated re-engagement campaigns that keep players coming back. The combination of creative content and smart automation has made a huge impact on our bookings and brand visibility. ”
Russell Kelly
Managing Director
What Worked
Our long-term partnership allowed each digital channel to build on the last. Early automation gave Score a consistent communication system, SEO strengthened visibility, and social media brought their brand personality to life. Together, these created a connected digital ecosystem that continuously drives bookings and engagement.
Critical Success Factors
The success of this project came from a phased, long-term approach that allowed each area of digital marketing to build upon the last. Consistency in branding, tone, and messaging ensured every channel worked together, from SEO to social to automation. By aligning creative content with measurable goals and ongoing optimisation, Score has maintained continuous growth, strong engagement, and a loyal customer base year after year.
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