Marketing strategy creation, clear strategy, defined pillars and measurable growth
A marketing strategy that guides every decision
Most businesses run marketing without a clear direction or measurable targets. This leads to inconsistent activity, wasted budget, and no real understanding of what works.
Henkan fixes this by building structured, pillar-based strategies that keep your marketing focused and aligned with your business goals. Every pillar is backed by KPIs — both short-term wins and long-term objectives.
Your strategy becomes a roadmap: clear, actionable, and continuously refined based on performance.
Our approach to creating marketing strategies
We create a strategy that is simple to follow, easy to measure, and built for predictable growth.
Pillar-Based Planning
We break your entire marketing approach into clear pillars, such as SEO, lead generation, content, performance ads, email, retention, or brand. Each pillar has a purpose and a measurable outcome.
KPI Setting & Measurement
We set short-term KPIs for momentum and long-term KPIs for sustainable growth. This ensures you always know what success looks like and whether activity is moving the needle.
Continuous Review & Refinement
We track performance, review results, and adjust the strategy regularly. Nothing sits still — your strategy evolves as your business grows.
The outcome is a marketing system that is structured, measurable, and aligned with your goals, giving you clarity and confidence in every decision.
Our proven 4-step marketing strategy creation process
From strategy to scale, we have a systematic approach that delivers results consistently.
1
Discovery & Research
We analyse your market, audience, competitors, and current performance to understand what needs built or improved.
2
Strategy & Pillar Creation
We define your strategic pillars, set KPIs, map timelines, and identify opportunities for growth.
3
Implementation Planning
We outline activity, channels, content, campaigns, and resources needed to execute the strategy effectively.
4
Review & Optimisation
We evaluate results against KPIs, refine pillars, and adjust the strategy to maintain growth.
Real results from real partnerships
See how our marketing strategy creation service has transformed businesses like yours.
Fuelwise Fuel Card
Fuel & Fleet Management — 4 years
Challenge:
Fuelwise needed a structured marketing direction to scale fuel card and GPS enquiries, improve tracking, and strengthen performance across channels.
Solution:
Henkan built a pillar-based strategy covering lead generation, SEO, performance ads, content, and lifecycle marketing. KPIs were set for both short-term lead volume and long-term cost efficiency.
Ireland Food Show Series
Events & Exhibition — 6 months
Challenge:
As a new events brand, Ireland Food Show needed a strategy to build awareness, attract exhibitors, and grow show attendance.
Solution:
Henkan developed a multi-pillar strategy covering brand, content, paid promotion, email, and partnerships, supported by KPIs for exhibitor sign-ups, visitor engagement, and event growth.
Score Football Centres
Leisure & Entertainment — 4 years
Challenge:
Score needed a clearer, more structured marketing approach to grow bookings, increase programme awareness, and strengthen their digital presence.
Solution:
Henkan created strategy pillars for content, social media, community engagement, and digital campaigns. Short-term KPIs focused on bookings; long-term KPIs focused on brand visibility and retention.
Frequently asked questions
Common questions about our marketing strategy creation service.
How do you choose the right strategy pillars?
Do you help implement the strategy?
How often is the strategy reviewed?
What KPIs do you typically set?
Ready to Transform Your Marketing?
Book a free discovery call to discuss your growth goals and discover how our data-driven approach can accelerate your results.
Tell us about your business and growth goals so we can prepare for our conversation.