People training and governance, making your marketing consistent, compliant and scalable
What is marketing training and governance and why does your business need it?
Marketing breaks down when teams lack structure, clarity, or the right guidance. Without training or governance, execution becomes inconsistent, errors increase, and systems aren’t used to their full potential.
Henkan fixes this by building frameworks, playbooks, and processes that help your team work more effectively. We train internal staff on best practices, platform usage, operations, and compliance, turning marketing into a repeatable, scalable system.
From SOPs to workshops, coaching, and process audits, we help your team adopt the tools, follow best practices, and execute confidently.
Our people training and governance approach
We create clarity, structure, and alignment across your marketing operations.
Clear Processes & Playbooks
We build SOPs, frameworks, and governance documents that outline exactly how marketing should run across channels, tools, and touchpoints.
Team Training & Skills Development
We train your internal teams on the systems, tools, and processes they need, from email automations to campaign workflows and operational best practices.
Governance, Audits & Continuous Improvements
We review adherence to processes, identify gaps, and refine workflows to maintain consistency and reduce errors.
The result is a marketing operation that is structured, compliant, and scalable — with teams who understand exactly what to do and how to do it.
Our proven 4-step training and governance process
From strategy to scale, we have a systematic approach that delivers results consistently.
1
Audit & Process Review
We assess your current workflows, tools, and team operations to identify inconsistencies or inefficiencies.
2
Playbooks & Governance Framework
We document best practices, SOPs, brand rules, workflows, and operational guidelines.
3
Team Training & Workshops
We deliver practical training sessions to ensure teams understand systems, processes, and expectations.
4
Ongoing Training & Refinement
We review process adoption, measure consistency, and refine governance to keep everything running smoothly.
Real results from real partnerships
See how our training and governance service has transformed businesses like yours.
Fuelwise Fuel Card
Fuel & Fleet Management — 4 years
Challenge:
With no in-house marketing specialists, Fuelwise needed their team to manage email automations confidently and correctly within their CRM and marketing tools. Without proper training, errors and mismanagement were common.
Solution:
Henkan delivered hands-on training sessions covering automation logic, segmentation, triggers, editing workflows, and best practices for managing live sequences.
MAC's Accident Assist
Vehicle Accident Management — 11 months
Challenge:
MAC’s required a clear system and training for publishing and scheduling social media content. Their team needed structure to maintain consistency and avoid mistakes.
Solution:
Henkan created a publishing playbook, content guidelines, and scheduling workflow, followed by team training on tools and best practices.
TeamFeePay
Grassroots Football Club Admin Software — 6 months
Challenge:
TeamFeePay inbound marketing leads were often assigned to the wrong source, leading to inaccurate reporting and weakened attribution insights.
Solution:
Henkan delivered training workshops on lead source categories, definitions, processes, and why accurate source attribution matters for performance and reporting.
Frequently asked questions
Common questions about our people training and governance service.
What type of processes do you document?
Do you provide live training sessions?
How do you measure success?
What tools do you support?
Ready to Transform Your Marketing?
Book a free discovery call to discuss your growth goals and discover how our data-driven approach can accelerate your results.
Tell us about your business and growth goals so we can prepare for our conversation.